Our leadership team have 30+ years of expertise in the cycle industry and 80+ years in high-performance world-class engineering design, R&D, lightweighting, material adoption, development and manufacturing
Paul Farrell
Founder / Co-owner
25-year veteran of the Asian-based high-performance sports composites industry.
Designer/developer/ manufacturer of framesets and composite wheels for 20+ global cycling brands
Mike Maddock
Managing Director / Co-Owner
11 years as Senior Director in multi-site retailing, (turnover of circa £200m pa & a team of circa 3000. Understands people, pressure, and detailed operational planning from 13 years as Navy bomb disposal clearance diver
Dan Fleetcroft
Technical Director/ Co-Owner
Masters Degree in Aerospace Engineering. Ex Ferrari F1 alongside John Barnard. Experience in composites, front end R&D design activities, as well as scanning, inspection and reverse engineering.
Mark Vaux
Senior Director / Co-Owner
Double honours degree in Engineering & Business Studies.
25+ years as CEO/Managing Director with a strong grounding in Manufacturing and Operations management.
Proven track record in ‘start-up’ and high growth scenarios in a variety of industries.
Sean Farrell
Chief Financial Officer
Entrepreneurial PwC-trained international finance leader, CIMA & ACA qualified, with degree in Finance & Accounting Science.
Extensive experience in turnarounds, strategy, start-up and large-scale finance transformation programmes at top-tier employers.